Mortgage Brokers marketing.

At minimum your company NMLS ID, each loan originator's NMLS ID, the states where you hold a license, and equal housing language. If you publish a rate, an APR, a payment amount or a term, Reg Z advertising rules require disclosure of the terms behind that number. Several states add their own requirements. We build these into page templates so a new page cannot publish without them, and we route final copy to your compliance reviewer before anything goes live.

Shift toward purchase and toward partners. That means realtor facing content, first time buyer and down payment assistance pages, builder relationships, and program pages for the loan types that stay active regardless of rate direction, such as FHA, VA, jumbo and the non QM products you are licensed to place. Keep refinance pages published and maintained rather than deleted. When rates move you want to scale an asset with history behind it, not start writing.

They can, with tight scope. Broad rate keywords are priced by aggregators who monetize each lead several times over. Paid performs better on local purchase intent, specific loan programs, brand defense, and remarketing to people who began an application and stopped. Housing is a special ad category, so audience targeting is restricted and campaign structure matters more than clever segmentation. We do not guarantee rankings or lead volume from any channel, paid or organic.

Yes, and they matter here because borrowers check reviews before handing over pay stubs and tax returns. Keep each review about the service experience: responsiveness, clarity, closing on schedule. Steer away from reviews quoting a rate, a payment or an approval, since another borrower can read that as an offer. Never edit the wording. We build review collection into the post closing sequence so it happens while the experience is fresh, then surface them on loan officer pages.