Growth marketing for dental and orthodontics.

Less far than most practices assume, and it varies by service. General and hygiene appointments are usually chosen within a short drive of home or work, because they recur several times a year and convenience compounds. Orthodontics and larger elective cases pull from a wider radius, since the patient is making one significant decision rather than a repeat commitment. That difference should shape targeting. Spending general dentistry budget across an entire metro area wastes most of it, while limiting orthodontic targeting to a couple of miles leaves real demand untouched.

Make it findable in seconds and keep it current. List the plans you participate in plainly, say clearly what you offer for patients without insurance, including any membership plan, and put that information where someone scanning on a phone will hit it early. Ambiguity costs appointments, because a patient who cannot confirm participation assumes the answer is no. Participation also changes as contracts renew, so this needs a review schedule. It is one of the most common causes of lost enquiries we find on practice sites.

Usually one brand site with a genuine page per location works better than separate sites. Each location page needs its own address, phone, hours, providers, reviews and local content, and its own linked profile, because local results are decided location by location. A shared site keeps brand consistency and lets authority accumulate in one place. Reporting should run both ways: per location, so a weak market is visible, and rolled up at brand level. That structure is what we build on WorkspaceCMS for groups.

Almost always your own patient list. Overdue hygiene patients, families who lapsed after a move or an insurance change, and treatment plans that were presented but never scheduled are all cheaper to bring back than a new patient is to acquire. They already know the practice and their records are on file. A structured recall and reactivation programme, run alongside acquisition rather than instead of it, usually fills chairs faster than any new campaign. We look at that before recommending an increase in ad budget.

No. We do not guarantee rankings or patient volume. Too many factors sit outside the campaign: your insurance participation, schedule capacity, how fast the front desk returns calls, how far out you can offer an appointment, and how many practices sit within your radius. What we do commit to is the work and clear reporting on it. We track searches, calls, booking starts and attended exams, and we tell you exactly where the chain is breaking. In dental, the constraint is often the schedule rather than the demand.