Med Spas and Aesthetics marketing.

By procedure and city, usually, and often by product brand rather than clinical name. Someone types the brand of a filler and their neighborhood, or the informal name for a body treatment, long before they ever type med spa. They also search questions: how long it lasts, what the downtime is, whether it hurts, what it costs. Pages built per treatment with those questions answered pick up both kinds of search. A single services page will not.

On your own site, with proper consent, yes, and they are the strongest proof you have. In paid social the rules are tighter, particularly for skin and body imagery, and accounts do get restricted for it. We usually keep the strongest results on site and landing pages, run compliant creative in the ads, and send the click to where the images live. Consent forms need to cover marketing use specifically, and photography should be consistent enough that the comparison is honest.

Publish a starting price or a range for common treatments and be clear about what changes it, such as units, areas treated or number of sessions. Buyers filter on cost early, and a blank price page pushes them to a competitor or a directory. What we would avoid is competing on the lowest unit price, because it attracts patients who move for the next discount and it becomes a bidding war against clinics with different economics.

It hurts, and planning reduces the damage. Patients follow the person who treated them, so a practice whose entire online presence is one provider's face is exposed. We build recognition for multiple providers, keep the clinic's own reviews and profile strong, and make sure patient communication runs through systems the practice owns rather than a personal social account. Then a departure becomes a bad quarter instead of a rebuild.