Orthodontics marketing.

Yes, as ranges. Patients are already comparing you to an aligner brand with a public price, so an empty price page loses that comparison silently. Publish a starting fee, a typical monthly payment range, what insurance and flexible spending accounts usually cover, and a note that the exact figure comes from the records appointment. This filters out mismatched enquiries, saves consult chair time and gives search engines and assistants a real answer to quote.

Not on price, and not by attacking them. Compete on the thing they cannot do, which is supervision. Content that explains what an in-person practice monitors, what happens when a tooth does not track, and which case types are genuinely not suited to remote treatment gives an adult patient a reason to pay more. Write it factually and let your clinicians review it. We do not publish clinical claims on our own authority.

Make referring easy and make your practice easy to vouch for. That means a referring provider page, clear doctor credentials, a referral form that works on a phone, and prompt case updates back to the referring office. On the marketing side we keep your named search clean so a patient who was told your name finds you first, and we report direct and branded traffic separately so the referral channel stops being invisible.

Both, and the ratio between them. Consults booked tells you whether marketing is working. Starts tells you whether it is attracting the right people. If consults climb and starts do not, the campaigns are pulling price shoppers or the wrong case types, and the fix is usually on the site rather than in the ad account. We set tracking up so you can see the gap instead of guessing at it.