Dermatology marketing.

One website, two clearly separate paths. Splitting into two domains costs you authority and doubles the maintenance, but blending the two on one homepage suppresses both. Give each side its own section, its own landing pages and its own campaigns, with a navigation choice a visitor makes immediately. Measure them separately too. Cosmetic revenue is easy to grow and easy to let hide a decline in medical new-patient volume, which is the harder problem to fix later.

With documented consent and careful language, yes, and they are worth the effort because nothing converts a cosmetic patient better. The risks are consent, identifiability and outcome claims. We put a written consent and storage process in place, keep images tied to that record, and write captions that describe the treatment rather than promising what a new patient will get. Your practice approves each image before use, and any image can be pulled on request.

By making the supervision difference visible rather than assumed. Say who performs the treatment, what their credentials are, who is on site, and what your protocol is when a patient has a complication. Publish price ranges so you are not eliminated before the conversation starts. You will not be the cheapest and you should not try to be. The patients worth having are the ones weighing risk, and most practice sites never give them anything to weigh.

Advertise, but tell the truth on the page. Publishing typical wait ranges and offering a cancellation list converts better than silence, because the patient can plan instead of feeling misled. For urgent presentations such as a rapidly changing lesion, a clearly marked triage path protects both the patient and the practice. Hiding the wait produces bookings you cannot honour, no-shows and reviews that cost you more than the appointments were worth.